Before you optimise your emails…
make sure you understand them.

Email Essentials is your crash course in how to do email properly.
Not just best practices. Not just “how to write a subject line.”

This is foundational stuff that makes everything else actually work.

Here’s what we cover:

📌 → The fundamentals
→ 5 types of email (and when to send them)
→ The anatomy of a high-performing email
→ The WIIFM test every email should pass

🔥 → How to win more opens + clicks
→ Subject line & preview text stack
→ The 60/40 rule
→ Inverted pyramid layout
→ How to structure emails for scannability and flow

🧪 → Build trust and test everything
→ Why image-heavy emails don’t land
→ Mobile-first formatting
→ Emotions = clicks
→ Condense, rewrite, test again

This is the course I wish every founder would start with.
Because when you master the basics, the hacks actually work.

It’s all inside GrowthKit.

Getting into the inbox is step one.
But most founders are too busy writing to worry about where their emails land.

Oops.

Inside GrowthKit, I created Email Deliverability 101 for founders who want emails opened—not ghosted.

It’s simple. Fast. Actionable.

Here’s what you’ll learn:

🔐 → Authenticate your domain
→ Setup SPF, DKIM and DMARC
→ Avoid spam traps
→ Check if you’re blacklisted (most don’t even know)

🧼 → Clean your list regularly
→ Use Clearout with Fluent Forms to validate in realtime
→ Re-validate every 30–90 days with Truelist
→ Kill the duds

📊 → Build your sender rep
→ Use Kit to send consistent campaigns
→ Watch engagement rates
→ Segment & warm up new subs

I’ve seen founders go from 10% open rates to 60%—just by fixing their setup.

Don’t let your emails die in spam.
Deliverability is fixable. And it’s in your control.

Everyone’s chasing virality.

But virality is a vanity metric.

You don’t need a million views.
You need the right 100 people reading your stuff—daily.

Here’s what actually works:

📨 I send a daily email to 7,000+ founders
→ 80% open rate
→ 61% click rate
→ 50+ new subs daily
All built using free lead magnets + daily LinkedIn posts.

🎥 I’ve recorded 250+ Loom videos
Each one becomes:
→ A LinkedIn post
→ A newsletter lesson
→ A short CTA or course clip
→ A prompt inside GrowthKit

🧠 I systemised my content flywheel
→ Capture raw ideas
→ Repurpose via ChatGPT
→ Schedule in Taplio
→ Deliver value, daily

I’m not a creator.
I’m a systems builder.

And this is how I show up every day—without burning out.

Want growth?
Build a system, not a feed.