Back when I was running MailNinja, I thought I needed 100 fresh ideas a month to grow.

BS.

What I actually needed?

One idea.
And a system.

That’s how I created the Content Waterfall System™—the same system I still use today to grow GrowthKit without burning out.

Here’s how it works:

💡 Step 1: Capture one powerful idea a week
Think: a belief, a hot take, a client mistake, a lesson from your past.
Something you’d rant about over coffee.

🎯 Step 2: Repurpose it across the flywheel
→ A LinkedIn post
→ A story in your newsletter
→ A quick Loom vid
→ A CTA to your lead magnet
→ A tweet
→ A post in your Skool community

One idea → 5+ assets.
No content calendar. Just clarity.

🔁 Step 3: Recycle what works
Great post? Repost it in 90 days.
Great email? Turn it into a post.
Run the system again next week.

This is how I show up daily.
Not because I hustle harder—
But because I systemised how I create.

More content ≠ more growth.
Better systems do.

🧠 Here’s a 2-minute trick that boosted my open rates overnight.

It’s called the 5-Second Subject Line Test.

I’ve used it on every email since 2020.
It works because it’s simple:

📩 Here’s how it works:

→ Write your subject line.
→ Read it out loud.
→ Ask: “Would I open this in 5 seconds or scroll past it?”

That’s it.

No fancy AI. No split-test wizardry.
Just human instinct.

Here’s what I’ve found after testing 100s of variations:

→ Curiosity beats cleverness.
→ Clarity beats creativity.
→ Relevance beats everything.

Examples that crushed for me:
→ “My 3-minute subject line test (that actually works)”
→ “How to 2x your open rate (in 7 minutes)”
→ “Hey—quick thing about your emails…”

These aren’t gimmicks.
They’re just clear, relevant, and click-worthy.

When I started applying this, my daily newsletter consistently hit 40–50% open rates.
And I’ve now sent thousands of emails to my 7,000 subscribers using this exact method.

You don’t need another tool.
You need better instincts—and a system to sharpen them.

So, try this:

Next time you write a subject line, say it out loud.
If it doesn’t pass the “5-second scroll test,” rewrite it.

Simple. Free. Game-changing.

Most people send one email and pray for results.

That’s a mistake.

Here’s a smarter move:
📧 Resend to unopens 48 hours later
But—change the subject line, and make it feel fresh.

I’ve tested this across dozens of lists.

Here’s the system:

🔁 → Step 1: Clone your email—but tweak it
Same body, but change:
→ Subject line
→ Preview text
→ From name (if your brand allows)

This small shift makes it feel like a totally new email.

📊 → Step 2: Segment your list
Only resend to people who didn’t open the first one.
Keep your sender score clean.

📈 → Step 3: Track the lift
I’ve seen open rates go from 38% → 54% just with this one move.
No extra writing.
Just smart repurposing.

Bonus:
This works especially well when paired with a short, clear subject line like:
“Hey—did you see this?”

🧠 This is just one of the micro-growth hacks inside the 2xEmails system.

You don’t need to write more emails.
You just need to send smarter ones.