Most email funnels fall flat because they start by talking about themselves.
Here’s what I teach inside 2X Emails — and it works a treat:
Flip the order.
→ Start with them
→ Then show the problem
→ Then share your story (as proof)
→ Then make the offer
Sounds simple. And it is. But hardly anyone does it.
Founders get excited and dive into all the amazing things their product can do.
But no one cares. Not yet.
They care about their pain. Their goal. Their next step.
I learnt this the hard way, rewriting my own funnel three times before it finally clicked.
That structure now lives in GrowthKit — along with my full welcome sequence and templates.
if your funnel isn’t converting, check the first email.
bet it starts with “hi, I’m…” doesn’t it?
