Most founders treat their welcome sequence like a nice cup of tea — warm, polite, and completely forgettable.
“Thanks for joining!”
“Here’s what to expect…”
“Do shout if you need anything!”
Lovely manners. Rubbish conversion.
Your welcome sequence is the most opened email you’ll ever send.
Don’t waste it faffing about.
Here’s what I do instead — straight out of the 2X Emails playbook:
→ Email 1: deliver something useful. right away. no waffle.
→ Email 2: tell your story, but make it about them (no one cares about your gap year)
→ Email 3: tackle the objection that’s sat quietly in the back of their mind
→ Email 4: make a clear offer with one job — click this
I used this exact setup when we rebuilt Chimp Essentials.
Same product, same audience — completely different result.
£50k+ MRR and a queue of happy customers.
stop treating your emails like a brochure.
they’re a sales engine. use them properly.
