Here’s why this works:

• Show, don’t just tell – Saying “I do SEO” is vague. Showing how you boosted a site’s traffic by 200%? That’s compelling.
• No clients? No problem – Use your own results as proof. If you’ve grown your email list by 50% in a month, share exactly how.
• Details matter – People love the nitty-gritty. What worked? What failed? How did you pivot? That’s the stuff that builds trust.

I practise what I preach. My emails hit a 45%+ open rate, and I add new subscribers daily—all while running things on autopilot.

How? By testing, tweaking, and sharing the lessons (good and bad) along the way.

So next time you’re stuck on what to post or how to pitch, ask yourself:

• Can I show the how behind the what?
• Have I got a personal win (or fail) that’s worth breaking down?

That’s your content sorted. 🚀

(And if you want the exact steps I use for email marketing, just reply—happy to share.)

Want to grow your email list?

Create a lead magnet.

One of the fastest ways I’ve managed to grow my list is by ‘dangling the carrot’ and enticing people in with a lead magnet. I have two; my email preview tool and my email blueprint.

The preview tool is responsible for driving 30-50 email subscribers into my list every single day. This stuff works!

This video shows you how to easily hack together a PDF as a lead magnet to drive people into your list.

Here’s a wild thought: How often do you check if the people engaging with your content are actually the ones you want to target?

I did a deep dive into my LinkedIn stats recently, and here’s what I found:

• Job titles: Founders, CEOs, solopreneurs. My ideal people.
• Locations: UK-heavy (hi, London) with a splash of New York.
• Industries: Advertising and IT lead the pack.
• Seniority: Mostly senior-level decision-makers.

So far, so good, right? But here’s the kicker:

It wasn’t luck. It was a strategy shift—creating content for founders instead of marketers.

The lesson?

Your analytics are like a secret map. Use them to steer your content in the right direction.