Become your best case study

Here’s why this works:

  • Show, don’t just tell – Saying “I do SEO” is vague. Showing how you boosted a site’s traffic by 200%? That’s compelling.
  • No clients? No problem – Use your own results as proof. If you’ve grown your email list by 50% in a month, share exactly how.
  • Details matter – People love the nitty-gritty. What worked? What failed? How did you pivot? That’s the stuff that builds trust.

I practise what I preach. My emails hit a 45%+ open rate, and I add new subscribers daily—all while running things on autopilot.

How? By testing, tweaking, and sharing the lessons (good and bad) along the way.

So next time you’re stuck on what to post or how to pitch, ask yourself:

  • Can I show the how behind the what?
  • Have I got a personal win (or fail) that’s worth breaking down?

That’s your content sorted. 🚀

(And if you want the exact steps I use for email marketing, just reply—happy to share.)

 

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