Verify before you send. Always.

You wouldn’t drive a Ferrari with flat tyres.

So why send emails to a broken list?

Here’s how I keep my list clean, daily:

→ I use Clearout to verify emails in real-time
→ I connect it to Fluent Forms on my landing pages
→ I revalidate them every 30 days with Truelist

This keeps bounce rates near zero.
My open rate? Over 80%.
Click rate? 61%.

List health = email power.
No hacks needed—just smart hygiene.

Most welcome sequences are boring.
Too long. Too salesy. Or worse—non-existent.

Here’s what actually works:

→ Email 1: Say hello, deliver the lead magnet
→ Email 2: Tell your founder story, set expectations
→ Email 3: Share your top 3 resources, tools, or tips

Short. Sharp. Strategic.

Why it works:
It builds trust without rambling.
It positions you as an expert fast.
And it sets the tone for future emails.

This is how I warm up new subs inside Kit.
It’s automated, simple, and converts like hell.

♻️ Want better results from day one?
Fix your welcome.

Being busy isn’t building.

Back in 2018, I was slammed.

Running MailNinja. Hiring staff. Delivering campaigns.
60-hour weeks. Felt like growth.

It wasn’t.

Truth?
Busy ≠ growth.
Revenue ≠ freedom.

Real growth came when I started systemising:
→ My onboarding
→ My offers
→ My content

That’s when the flywheel clicked.
When I had time and scale.

If you’re always busy, you’re likely building a job.

Systemise or stay stuck.