List health = email power

Verify before you send. Always.

You wouldn’t drive a Ferrari with flat tyres.

So why send emails to a broken list?

Here’s how I keep my list clean, daily:

→ I use Clearout to verify emails in real-time
→ I connect it to Fluent Forms on my landing pages
→ I revalidate them every 30 days with Truelist

This keeps bounce rates near zero.
My open rate? Over 80%.
Click rate? 61%.

List health = email power.
No hacks needed—just smart hygiene.

© GrowthKit, Doug Dennison and MailNinja 2005-2025 – All Rights Reserved

MailNinja ® is a registered trademark

The only newsletter you need to grow your business.

Every day we send a 60-second email with copy-paste growth tips.

Join now and get free INSTANT access to the GrowthKit system (and more).

Newsletter signup (blog sidebar)

The only newsletter you need to grow your business.

Every week we send a 2-minute email with copy-paste growth systems.

Join now and get free INSTANT access to the GrowthKit system (and more).

Newsletter signup (blog sidebar)