When founders say they want “more subscribers,” I ask:

What are you doing after they subscribe?

Most just… send the same weekly broadcast to everyone.

That’s not a system. That’s a megaphone.

Here’s what I do inside GrowthKit to make every subscriber count:

→ I use Kit to tag new signups based on the lead magnet they came from.
→ Then, I trigger a simple 3-email welcome sequence.
→ On email 3, I ask a dead-simple question: “What are you struggling with right now?”

The replies are gold.

Not only does this spark 1:1 convos…
It helps me segment, personalise, and pitch the right offer later.

This system alone turned my email list from a quiet audience…
into a conversation engine.

Don’t let your subscribers rot in your list.

Welcome them. Segment them. Learn from them.
That’s how to build a community—not just a list.

And yes, you can steal this system today.
Use Kit + Clearout to automate tagging, validation, and flows.

📈 This system helped me hit 80%+ open rates and 61% click-throughs.
Because it’s not just about getting subscribers—it’s about activating them.

Back in 2005, I launched MailNinja from my dining room table.

No office. No team. No clue.

Just me, a laptop, and a weird obsession with email.

The first client I ever landed?
They wanted to start sending emails the exact week I went on holiday to Rome with my sister.

So I did what any stubborn, scrappy founder does.

I got up early each morning, worked a couple of hours, then explored the city with an espresso in hand.

That was the first time I truly understood what it takes.

A willingness to do what needs to be done—even when it’s not ideal.

Fast forward:

→ Built a $60k MRR agency
→ Hired a team of 11
→ Became the top Mailchimp expert globally
→ And now I’m running GrowthKit solo from the coast

None of it was overnight.
None of it was easy.
But all of it started with a tiny decision: to show up when it mattered.

Success doesn’t come from big launches or viral posts.

It comes from doing the work when no one’s watching.

💥 Don’t wait for the perfect moment.
💥 Build your momentum now.
💥 Show up before you feel ready.

When I bought the mailninja.co.uk domain in 2005, I had zero clue what I’d use it for.

No business plan.
No logo.
Not even a service.

Just a spark of an idea and the gut feeling to buy it.

I sat on it for 7 years.
Tinkered. Dabbled. Waited.

Until 2012, when I finally said screw it—
and turned that dusty domain into a full-blown email marketing agency.

That agency went on to:

→ Land me in Mailchimp’s expert directory
→ Take me to Atlanta to meet the founders
→ Do £60k+ MRR at its peak
→ And become the foundation for everything I do today

But here’s the thing:

I could’ve done that in 2006.
Or 2008.
Or 2010.

I was waiting for “perfect.”
And it never came.

What changed?
I stopped overthinking.
And I started building.

It’s wild what happens when you stop waiting for permission.

So if you’ve got a dusty domain, a half-built product, a hunch you can’t shake—
just start.

The best time to launch was 5 years ago.
The second best is today.

⏳