When I bought the mailninja.co.uk domain in 2005, I had zero clue what I’d use it for.
No business plan.
No logo.
Not even a service.
Just a spark of an idea and the gut feeling to buy it.
I sat on it for 7 years.
Tinkered. Dabbled. Waited.
Until 2012, when I finally said screw it—
and turned that dusty domain into a full-blown email marketing agency.
That agency went on to:
→ Land me in Mailchimp’s expert directory
→ Take me to Atlanta to meet the founders
→ Do £60k+ MRR at its peak
→ And become the foundation for everything I do today
But here’s the thing:
I could’ve done that in 2006.
Or 2008.
Or 2010.
I was waiting for “perfect.”
And it never came.
What changed?
I stopped overthinking.
And I started building.
It’s wild what happens when you stop waiting for permission.
So if you’ve got a dusty domain, a half-built product, a hunch you can’t shake—
just start.
The best time to launch was 5 years ago.
The second best is today.
⏳
