📅 Back in 2021, I bought a course.
Not to learn—
But to grow it.

It was Chimp Essentials, built by Paul Jarvis.
7,000+ students.
Solid content.
But it hadn’t been updated in years.

Most people saw a dead asset.
I saw distribution.

Here’s what I did:

🛠️ → Step 1: Rebuilt the course from the ground up
I added new lessons, updated every module, and made it reflect how real email marketing works in 2021.

📣 → Step 2: Relaunched to the existing audience
Paul had already built trust.
I didn’t need a funnel.
I needed to deliver value that earned the right to sell again.

💸 → Step 3: Layered in community + coaching
I added bonus content, live sessions, and support.
That turned one-time buyers into fans—and repeat customers.

Within 12 months, the course was doing $60k MRR.

And here’s the kicker:

I didn’t start from scratch.
I started where someone else stopped.

💡 Lesson?
There’s opportunity in what others walk away from.
You don’t always have to build the product—sometimes you just have to believe in it enough to revive it.

Most B2B landing pages read like someone copied a SaaS homepage…
…then forgot to add the “why.”

If you want more leads, your page needs less cleverness and more clarity.

Here’s my proven stack + structure:

🛠️ Tech Stack
→ Divi – drag’n’drop, fast load, mobile-first
→ Fluent Forms – easy builder, flexible fields
→ Clearout – verifies email in real-time during signup
→ Kit – sends the welcome email instantly

🔍 Page Structure (simple but high-converting)
→ 1 headline that speaks to the pain (“Double your open rates in 7 minutes”)
→ 1 subhead that teases the gain
→ 3 bullets (what they’ll learn or get)
→ 1 form
→ 1 line of social proof (“Join 7,000+ B2B founders”)
→ 1 CTA (just one)

Most people overdesign.
Remove the friction.

📅 Flashback to 2020 when I ran MailNinja

Campaign budgets were vanishing.
Clients were hitting pause.
The world felt like it stopped overnight.

I had two choices:
Wait it out…
Or pivot and rebuild.

I doubled down on something I’d been avoiding for years:

🎯 Productising my knowledge.

I turned everything I knew about email marketing into training, courses, and coaching.

Here’s how I pivoted (and how you can too):

🔥 Step 1: Package your process
If you’re solving a problem manually, you’ve got a course inside you.
Mine became the 2x Emails system—helping founders turn email into a growth channel in 90 days.

🛠️ Step 2: Systemise delivery
I used Skool to build the community, deliver the course, and host live coaching.
Simple. No bloat.
(And no more 10-tab nightmares.)

🚀 Step 3: Shift from client work to creator work
The same content I used to repeat on Zoom became my lead magnets.
I launched a newsletter, built a list, and started selling without sales calls.

🧠 Lesson?
Crises force clarity.