Success isn’t just revenue.
It’s time.

Time to spend time with my fam.
Time to make lunch at home.
Time to sit in the garden with a coffee (and my cat).
Time to choose when to work — and when to shut the laptop.

In my agency days, I chased numbers.
$60k MRR. Big clients. Bigger team.
But I was always on. Always stressed.

Now?

→ I run GrowthKit solo from home.
→ I work smart, not long.
→ I prioritise freedom over fluff.

The photo attached isn’t some “look at me” post.
It’s a reminder of why I built this life.

Every system I teach inside GrowthKit?
It’s built to buy back time.
To help other founders choose freedom over burnout.

Because what’s the point of scaling if you’re miserable while doing it?

💻🐾☕

In GrowthKit, I teach something called the Content Waterfall.

Here’s how I use it every week:

→ I write one long-form newsletter (that’s my pillar content)
→ That gets broken into 3 LinkedIn posts
→ Then into 5-10 short punchy lines for tweets or hooks
→ Some of it becomes email subject lines or lead magnet headlines

One piece of content. 10+ outputs.

I don’t need to wake up every day and wonder what to post.

founders don’t need more ideas. they need a system.

This is how you stay consistent, without burning out — and it’s how I built an audience without being “on” 24/7.

I’ve recorded over 250 Loom videos.
7,000 newsletter subscribers.
50+ new subs per day.
61% average click rate.
No ads. No fluff. No “viral hacks.”

Just one system.

It’s what I call the Content Waterfall — a core system inside GrowthKit.

→ Record 1 Loom video
→ Turn transcript into 5+ content pieces
→ Share on LinkedIn, email, blog, and inside my community
→ Repeat weekly

One source becomes your flywheel.
And it runs without needing daily ideas or burnout.

That’s how I send a daily newsletter, post daily on LinkedIn, and run a business—without feeling overwhelmed.

Truth is:
You don’t need more content.
You need better systems to use the content you’ve already made.

Start there.