In GrowthKit, I teach something called the Content Waterfall.
Here’s how I use it every week:
→ I write one long-form newsletter (that’s my pillar content)
→ That gets broken into 3 LinkedIn posts
→ Then into 5-10 short punchy lines for tweets or hooks
→ Some of it becomes email subject lines or lead magnet headlines
One piece of content. 10+ outputs.
I don’t need to wake up every day and wonder what to post.
founders don’t need more ideas. they need a system.
This is how you stay consistent, without burning out — and it’s how I built an audience without being “on” 24/7.
