In 2020, COVID wiped out most of our client work.
Budgets froze.
Campaigns paused.
Pipeline dried up.

Brilliant 😅

But that chaos led to something better:
I productised and systemised everything.

Inside GrowthKit, I call this the “Playbook Stack”:
→ Turn your service into a package
→ Create a predictable delivery system
→ Sell it with 3 repeatable acquisition channels

This is what saved my business.
It’s also what helped me scale Chimp Essentials to $60k MRR.

If you’re still stuck doing custom everything for everyone —
you don’t need more clients.
You need a product.

I used to write one email at a time.
Painfully. Slowly. From scratch. Every. Single. Time.

Sound familiar?

Here’s how I fixed it…

In the 2X Emails course, I teach founders the “Email Engine” approach:
→ Batch your emails 4–6 weeks ahead
→ Use my reusable campaign calendar
→ Plug in promos, nurture, growth, and story emails
→ Schedule and breathe

It’s how I’ve grown my list to 10k+
and how I send weekly emails without losing my weekends.

plus… I’ve got subscribers from Apple, Netflix, Adobe, Tesla, and Spotify
so it’s kinda working 🙃

If you’re stuck on what to write —
don’t start with a blank page.
Start with a system.

Most people overthink their newsletter.

They try to be clever. Or different. Or original.

I tried all that. Got nowhere.

What actually worked?

→ Pick one theme
→ Use the same structure every week
→ Focus on helping, not impressing

My current newsletter template (from 2X Emails):

→ Hook: 1 line that makes them nod
→ Story: something that happened (to me or a client)
→ Lesson: what they can do with it
→ CTA: one clear ask — reply, share, click, whatever

I’ve used this exact structure for years — it builds trust, drives replies, and sells without being salesy.

inside GrowthKit, you can literally copy and paste this and make it your own.

consistency beats creativity — especially when no one’s reading (yet).