In 2020, COVID wiped out most of our client work.
Budgets froze.
Campaigns paused.
Pipeline dried up.
Brilliant 😅
But that chaos led to something better:
I productised and systemised everything.
Inside GrowthKit, I call this the “Playbook Stack”:
→ Turn your service into a package
→ Create a predictable delivery system
→ Sell it with 3 repeatable acquisition channels
This is what saved my business.
It’s also what helped me scale Chimp Essentials to $60k MRR.
If you’re still stuck doing custom everything for everyone —
you don’t need more clients.
You need a product.
