Most B2B founders are drowning in content creation.

They post, they write, they tweet… and still, nothing sticks.

The problem? They’re treating content like a one-and-done task instead of a system.

Enter: The Content Waterfall System™.

It turns one piece of content into dozens—without extra work.

Here’s how it works:

→ Start with a pillar piece (long-form content like a blog, newsletter, or video).
→ Chop it into micro-content (LinkedIn posts, tweets, short videos).
→ Extract nuggets (quotes, stats, insights) for engagement hooks.
→ Repackage into lead magnets (guides, checklists, mini-courses).
→ Automate distribution so your best content keeps working for you.

Instead of scrambling for new ideas, you build a library of evergreen content that compounds over time.

More reach. More authority. Less effort.

Why keep reinventing the wheel when you can let it spin?

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Learn more 👉 head to the GrowthKit system

Most B2B founders don’t have a traffic problem.
They have a conversion problem.

You don’t need more eyeballs.
You need more lead magnets.

Here’s a quick system to fix that 👇

→ Pick your 10x customer (don’t sell to everyone)
→ Ask: what quick win would they drop their email to get?
→ Turn that into a cheat sheet, tool, or short guide
→ Build a simple landing page using Divi + Fluent Forms
→ Use Smartlead or ListKit to cold email your ICP
→ Post daily on LinkedIn (use EasyGen if you hate writing)
→ Drop your lead magnet in your welcome email

Now you’ve got a flywheel:
LinkedIn + email + landing page = list growth on autopilot

Rented audience → owned audience → warm buyers

Want more like this?

This system’s part of the ONE System inside GrowthKit.