Most founders overthink content.
But content’s just a tool to earn attention—and redirect it.
In the Content quadrant of my 4 Cs Flywheel™, we start with one goal:
🎯 Drive traffic to your lead magnet.
Cos no subscribers = no growth.
Here’s the exact method I teach in the Flywheel course to turn content into subscribers:
🧲 → Step 1: Build a specific lead magnet
→ “Free guide” is dead.
→ “B2B Growth Kit: 5 Systems to Add 1,000 Subs Without Ads” wins.
Use Alex Hormozi’s rule: Make the title so good they’d pay for it.
📣 → Step 2: Drive eyeballs from rented to owned
→ Create 3 short-form content pieces around that one lead magnet
→ Post daily on LinkedIn
→ Use a CTA like: “Want it? I’ll DM you the link.”
That post now works 24/7—and starts DM convos with ideal customers.
🔁 → Step 3: Reuse the best hooks
→ Plug them into your newsletter
→ Repost via Taplio
→ Drop the offer in your Skool welcome post
You don’t need a content team.
You need a traffic-generating system.
And it all starts with content that earns attention—and directs it where it counts.
