Here’s how to flip rented eyeballs into OWNED subscribers:

→ Create a no-brainer lead magnet—like a quick guide or checklist that solves your ICP’s biggest pain.
→ Optimise your LinkedIn profile—clear bio, strong banner, use the featured section, and direct people to a lead magnet.
→ Send short, punchy cold emails using ListKit verified data and Smartlead to drive traffic. Include one clear CTA: “grab the lead magnet”

When I switched from obsessing over LinkedIn followers to driving subscribers, everything changed. Built a solid list I own, control, and monetise. No more algorithms. No drama.

What if I told you your content problem isn’t a creativity issue…
It’s a system issue.

Here’s my 3-step Content Waterfall System (used by GrowthKit founders):

→ Step 1: Create 1 core idea each week
One big insight, takeaway, or strategy. Could be from a client convo, podcast, or customer DM.

→ Step 2: Break it into 5-7 short-form pieces
Turn that idea into:
– A LinkedIn post
– An email tip
– A loom walkthrough
– A carousel
-A meme (if you dare)

→ Step 3: Schedule and repurpose across channels
Use tools like EasyGen to rewrite for LinkedIn.
Drop the full breakdown in your Skool community.
Turn insights into a mini-lesson or swipe file.

Now your audience thinks you’re everywhere.
But really—you just squeezed the juice from one idea.

I’ve used this system to post daily without burning out.
My secret? I don’t create more—I repurpose smarter.

Question for you:
Are you stuck creating from scratch every day?

You don’t need another funnel.
You need a flywheel. 🔄

Funnels are linear.
Flywheels build momentum.

Here’s my 4 Cs Flywheel™ — the growth engine behind GrowthKit:

→ Content
Create daily content on LinkedIn.
Optimise your profile.
Post value, not fluff.

→ Community
Drive traffic from your rented audience (like LinkedIn) into your owned audience (like your newsletter or Skool).
Your goal: turn lurkers into subscribers.

→ Commerce
Monetise the trust.
Sell a product or service that solves a specific pain.
Low-ticket or high-ticket — doesn’t matter, just start.

→ Customer
Turn buyers into superfans.
Get testimonials.
Turn them into new content.
Back to step one.

That’s the flywheel.
It spins.
It compounds.
And it works.