Most founders post content.
Few turn that content into clients.

I used to write emails, posts, threads…
Hoping someone would bite.
They didn’t.

What changed?

I built a system — the 4 Cs Flywheel™
Content → Capture → Convert → Compound

→ Content brings people in
→ Capture gets them onto your list
→ Convert turns subs into buyers
→ Compound builds momentum over time

Simple. Repeatable. Scalable.
It’s how I turned 1 post into $1k+
And a 500-subscriber list into 5 figures in sales.

No ad budget. Just systems.

i break this all down inside GrowthKit.
come see how it works.

A lesson I wish I knew in 2005:

Don’t sell your time.
Sell your system.

When I started MailNinja, I was selling custom work. Every client project was different. No repeatability, no scalability… just chaos in a clever disguise.

Fast forward to 2020 — I productised everything:
→ Email packages instead of custom quotes
→ Templates + SOPs instead of starting from scratch
→ A playbook my team could follow blindfolded (not recommended)

This shift changed everything.

I now teach this inside GrowthKit — showing founders how to turn their chaotic services into scalable, productised offers.

Tired of being stuck on the client hamster wheel?

Systemise. Productise. Grow.

Back in 2012, I rebranded my agency from Kudos to MailNinja.

Everyone thought I was mad.

Why niche down to just email?
Why not offer everything like everyone else?

Because specialists get hired.
Generalists get ignored.

That one move led to:
→ Becoming Mailchimp’s #1 global partner
→ Working with over 7,500 brands
→ Acquiring and scaling Chimp Essentials
→ Building GrowthKit for founders

Inside GrowthKit, I teach a simple framework for this:
→ Nail your niche
→ Own one platform
→ Build repeatable systems around it

If you’re feeling stuck, maybe it’s time to go narrower not wider.