In 2019, I bought my first Range Rover.
Big moment.
Felt like proof my agency was finally working.

Then in 2021, I “downgraded” to a Tesla.
It was faster, quieter, cleaner…

But it wasn’t me.
Espec now with Elon!

So in 2023, I went back.
Back to the Range Rover.
Back to what I actually wanted—not what I thought I should want.

🧠 Business is like that too.

You’ll get distracted by trends.
You’ll try what’s “better.”
But the goal isn’t efficiency—it’s alignment.

The Range Rover reminds me why I do this:
→ Freedom
→ Independence
→ Ownership

Don’t build a business that looks good online.
Build one that feels right offline.

Cold email doesn’t have to be cringey.

Here’s my GrowthKit Cold Outreach Stack—the system I used to build my first outbound engine (without a VA or agency):

🧊 → Step 1: Buy leads from ListKit
→ Hyper-targeted
→ Triple-verified
→ Cleaned and ready to send

📬 → Step 2: Send smart emails with Smartlead
→ Smart inbox rotation
→ Built-in warm-up
→ A/B test intros + CTAs

✅ → Step 3: Clean your leftover data with Truelist
→ Super cheap
→ Set it to auto-run every 30 days

This stack keeps your emails delivered, your domain warm, and your replies rolling in.

I’ve seen open rates jump from 27% to 51% just from swapping in this setup.

No fluff.
No spammy tools.
Just smart execution.

When I first launched my free Mailchimp course on Udemy, I didn’t expect much.

It was called “Mailchimp for Beginners.”

Basic. Simple. Zero fluff.

Fast-forward:
→ 26,935 students
→ 1,656 reviews
→ 4.4/5 rating
→ Countless warm leads and subscribers

I wasn’t building a course.
I was building reach.

🎓 Here’s why it worked:

→ It solved a real problem for a beginner audience
→ It ranked well with strong reviews
→ It gave people a taste of my teaching style
→ It linked directly to my email list + GrowthKit offer

This single course helped me grow my audience, build credibility, and stay top of mind.

Sometimes the free stuff is the most valuable asset in your ecosystem.

What do you have lying around right now that could generate reach for you?