I’ve recorded over 250 Loom videos.
7,000 newsletter subscribers.
50+ new subs per day.
61% average click rate.
No ads. No fluff. No “viral hacks.”

Just one system.

It’s what I call the Content Waterfall — a core system inside GrowthKit.

→ Record 1 Loom video
→ Turn transcript into 5+ content pieces
→ Share on LinkedIn, email, blog, and inside my community
→ Repeat weekly

One source becomes your flywheel.
And it runs without needing daily ideas or burnout.

That’s how I send a daily newsletter, post daily on LinkedIn, and run a business—without feeling overwhelmed.

Truth is:
You don’t need more content.
You need better systems to use the content you’ve already made.

Start there.

When founders say they want “more subscribers,” I ask:

What are you doing after they subscribe?

Most just… send the same weekly broadcast to everyone.

That’s not a system. That’s a megaphone.

Here’s what I do inside GrowthKit to make every subscriber count:

→ I use Kit to tag new signups based on the lead magnet they came from.
→ Then, I trigger a simple 3-email welcome sequence.
→ On email 3, I ask a dead-simple question: “What are you struggling with right now?”

The replies are gold.

Not only does this spark 1:1 convos…
It helps me segment, personalise, and pitch the right offer later.

This system alone turned my email list from a quiet audience…
into a conversation engine.

Don’t let your subscribers rot in your list.

Welcome them. Segment them. Learn from them.
That’s how to build a community—not just a list.

And yes, you can steal this system today.
Use Kit + Clearout to automate tagging, validation, and flows.

📈 This system helped me hit 80%+ open rates and 61% click-throughs.
Because it’s not just about getting subscribers—it’s about activating them.

Back in 2005, I launched MailNinja from my dining room table.

No office. No team. No clue.

Just me, a laptop, and a weird obsession with email.

The first client I ever landed?
They wanted to start sending emails the exact week I went on holiday to Rome with my sister.

So I did what any stubborn, scrappy founder does.

I got up early each morning, worked a couple of hours, then explored the city with an espresso in hand.

That was the first time I truly understood what it takes.

A willingness to do what needs to be done—even when it’s not ideal.

Fast forward:

→ Built a $60k MRR agency
→ Hired a team of 11
→ Became the top Mailchimp expert globally
→ And now I’m running GrowthKit solo from the coast

None of it was overnight.
None of it was easy.
But all of it started with a tiny decision: to show up when it mattered.

Success doesn’t come from big launches or viral posts.

It comes from doing the work when no one’s watching.

💥 Don’t wait for the perfect moment.
💥 Build your momentum now.
💥 Show up before you feel ready.