Back in 2012, I rebranded my agency from Kudos to MailNinja.
Everyone thought I was mad.
Why niche down to just email?
Why not offer everything like everyone else?
Because specialists get hired.
Generalists get ignored.
That one move led to:
→ Becoming Mailchimp’s #1 global partner
→ Working with over 7,500 brands
→ Acquiring and scaling Chimp Essentials
→ Building GrowthKit for founders
Inside GrowthKit, I teach a simple framework for this:
→ Nail your niche
→ Own one platform
→ Build repeatable systems around it
If you’re feeling stuck, maybe it’s time to go narrower not wider.
