Most founders overthink content.
But content’s just a tool to earn attention—and redirect it.

In the Content quadrant of my 4 Cs Flywheel™, we start with one goal:

🎯 Drive traffic to your lead magnet.
Cos no subscribers = no growth.

Here’s the exact method I teach in the Flywheel course to turn content into subscribers:

🧲 → Step 1: Build a specific lead magnet
→ “Free guide” is dead.
→ “B2B Growth Kit: 5 Systems to Add 1,000 Subs Without Ads” wins.
Use Alex Hormozi’s rule: Make the title so good they’d pay for it.

📣 → Step 2: Drive eyeballs from rented to owned
→ Create 3 short-form content pieces around that one lead magnet
→ Post daily on LinkedIn
→ Use a CTA like: “Want it? I’ll DM you the link.”

That post now works 24/7—and starts DM convos with ideal customers.

🔁 → Step 3: Reuse the best hooks
→ Plug them into your newsletter
→ Repost via Taplio
→ Drop the offer in your Skool welcome post

You don’t need a content team.
You need a traffic-generating system.

And it all starts with content that earns attention—and directs it where it counts.

In 2019, I bought my first Range Rover.
Big moment.
Felt like proof my agency was finally working.

Then in 2021, I “downgraded” to a Tesla.
It was faster, quieter, cleaner…

But it wasn’t me.
Espec now with Elon!

So in 2023, I went back.
Back to the Range Rover.
Back to what I actually wanted—not what I thought I should want.

🧠 Business is like that too.

You’ll get distracted by trends.
You’ll try what’s “better.”
But the goal isn’t efficiency—it’s alignment.

The Range Rover reminds me why I do this:
→ Freedom
→ Independence
→ Ownership

Don’t build a business that looks good online.
Build one that feels right offline.

Cold email doesn’t have to be cringey.

Here’s my GrowthKit Cold Outreach Stack—the system I used to build my first outbound engine (without a VA or agency):

🧊 → Step 1: Buy leads from ListKit
→ Hyper-targeted
→ Triple-verified
→ Cleaned and ready to send

📬 → Step 2: Send smart emails with Smartlead
→ Smart inbox rotation
→ Built-in warm-up
→ A/B test intros + CTAs

✅ → Step 3: Clean your leftover data with Truelist
→ Super cheap
→ Set it to auto-run every 30 days

This stack keeps your emails delivered, your domain warm, and your replies rolling in.

I’ve seen open rates jump from 27% to 51% just from swapping in this setup.

No fluff.
No spammy tools.
Just smart execution.