Right, so you wanna nail email marketing? Cos let’s face it, who doesn’t? After 20 years of mistakes (and a few wins), here’s the lowdown.
- First up, know your customer. Not vaguely—*really* know them. Use tools like SparkToro to dig into their world. Give ‘em a name, hobbies, even a backstory. The more specific, the better your emails will hit home.
- Next, pick your topic and stick to it. Weekly AI tips? Monthly baking hacks? Whatever it is, be crystal clear. Helps you plan, helps subscribers know what they’re signing up for. No one likes surprises (unless it’s cake).
- Ditch the “newsletter” vibe. No one cares about your company updates. Send one clear message per email—think tweet, not Tolstoy. Short, snappy, and scannable. Bullet points are your mate.
- Test before you send. Not just to yourself—to a clueless friend. If they can’t glance at it and say, “This is about X, do Y,” rewrite it.
- Finally, split test *everything*. Subject lines, buttons, send times. Tiny tweaks, big wins. Track it in a spreadsheet—boring but brilliant.
That’s it. No fluff, just stuff that works. Go on, give it a whirl. 🚀
