When I first launched my free Mailchimp course on Udemy, I didn’t expect much.
It was called “Mailchimp for Beginners.”
Basic. Simple. Zero fluff.
Fast-forward:
→ 26,935 students
→ 1,656 reviews
→ 4.4/5 rating
→ Countless warm leads and subscribers
I wasn’t building a course.
I was building reach.
🎓 Here’s why it worked:
→ It solved a real problem for a beginner audience
→ It ranked well with strong reviews
→ It gave people a taste of my teaching style
→ It linked directly to my email list + GrowthKit offer
This single course helped me grow my audience, build credibility, and stay top of mind.
Sometimes the free stuff is the most valuable asset in your ecosystem.
What do you have lying around right now that could generate reach for you?
