Systematic

🔥 I didn’t build a £60k/month agency by being the best.

I built it by being the most systematic.

Back in 2012, I made a move that changed everything:
I dropped general web design and went all in on email.

I niched so hard it hurt.
From “we build websites” to “we do Mailchimp, and only Mailchimp.”

That year, MailNinja was born.

→ We systemised onboarding.
→ We systemised our delivery.
→ We systemised our upsells.

And revenue started compounding.

The shift?
I stopped trying to scale me — and built systems that could scale without me.

Here’s what I wish I’d known sooner:

→ Generalists get ignored. Specialists get referred.
→ Your business is only as strong as your systems.
→ Don’t build for today. Build for the day you’ll step away.

That’s exactly why I created the GrowthKit System (Flywheel).
It’s not theory. It’s the step-by-step system I wish I had in 2012.

If you’re still winging it?
It’s time to start systemising it.

© GrowthKit, Doug Dennison and MailNinja 2005-2025 – All Rights Reserved

MailNinja ® is a registered trademark

The only newsletter you need to grow your business.

Every day we send a 60-second email with copy-paste growth tips.

Join now and get free INSTANT access to the GrowthKit system (and more).

Newsletter signup (blog sidebar)

The only newsletter you need to grow your business.

Every week we send a 2-minute email with copy-paste growth systems.

Join now and get free INSTANT access to the GrowthKit system (and more).

Newsletter signup (blog sidebar)