🔥 I didn’t build a £60k/month agency by being the best.
I built it by being the most systematic.
Back in 2012, I made a move that changed everything:
I dropped general web design and went all in on email.
I niched so hard it hurt.
From “we build websites” to “we do Mailchimp, and only Mailchimp.”
That year, MailNinja was born.
→ We systemised onboarding.
→ We systemised our delivery.
→ We systemised our upsells.
And revenue started compounding.
The shift?
I stopped trying to scale me — and built systems that could scale without me.
Here’s what I wish I’d known sooner:
→ Generalists get ignored. Specialists get referred.
→ Your business is only as strong as your systems.
→ Don’t build for today. Build for the day you’ll step away.
That’s exactly why I created the GrowthKit System (Flywheel).
It’s not theory. It’s the step-by-step system I wish I had in 2012.
If you’re still winging it?
It’s time to start systemising it.
