📅 Flashback to 2020 when I ran MailNinja
Campaign budgets were vanishing.
Clients were hitting pause.
The world felt like it stopped overnight.
I had two choices:
Wait it out…
Or pivot and rebuild.
I doubled down on something I’d been avoiding for years:
🎯 Productising my knowledge.
I turned everything I knew about email marketing into training, courses, and coaching.
Here’s how I pivoted (and how you can too):
🔥 Step 1: Package your process
If you’re solving a problem manually, you’ve got a course inside you.
Mine became the 2x Emails system—helping founders turn email into a growth channel in 90 days.
🛠️ Step 2: Systemise delivery
I used Skool to build the community, deliver the course, and host live coaching.
Simple. No bloat.
(And no more 10-tab nightmares.)
🚀 Step 3: Shift from client work to creator work
The same content I used to repeat on Zoom became my lead magnets.
I launched a newsletter, built a list, and started selling without sales calls.
🧠 Lesson?
Crises force clarity.
