Flashback to 2019: Mailchimp HQ. Atlanta.
I got invited to their HQ.
Met the founders (see photo).
MailNinja was flying.
But I realised something…
Community is what unlocked that growth.
Not ads. Not cold outreach.
→ People showed up to meetups
→ They shared my name
→ They trusted my advice
That momentum didn’t come from campaigns.
It came from conversations.
That lesson?
Still fuels GrowthKit today.
Build community, not just traffic.
