LinkedIn isn’t your own audience. It’s rented.

Here’s how to flip rented eyeballs into OWNED subscribers:

→ Create a no-brainer lead magnet—like a quick guide or checklist that solves your ICP’s biggest pain.
→ Optimise your LinkedIn profile—clear bio, strong banner, use the featured section, and direct people to a lead magnet.
→ Send short, punchy cold emails using ListKit verified data and Smartlead to drive traffic. Include one clear CTA: “grab the lead magnet”

When I switched from obsessing over LinkedIn followers to driving subscribers, everything changed. Built a solid list I own, control, and monetise. No more algorithms. No drama.

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