Most people send one email and pray for results.
That’s a mistake.
Here’s a smarter move:
📧 Resend to unopens 48 hours later
But—change the subject line, and make it feel fresh.
I’ve tested this across dozens of lists.
Here’s the system:
🔁 → Step 1: Clone your email—but tweak it
Same body, but change:
→ Subject line
→ Preview text
→ From name (if your brand allows)
This small shift makes it feel like a totally new email.
📊 → Step 2: Segment your list
Only resend to people who didn’t open the first one.
Keep your sender score clean.
📈 → Step 3: Track the lift
I’ve seen open rates go from 38% → 54% just with this one move.
No extra writing.
Just smart repurposing.
Bonus:
This works especially well when paired with a short, clear subject line like:
“Hey—did you see this?”
🧠 This is just one of the micro-growth hacks inside the 2xEmails system.
You don’t need to write more emails.
You just need to send smarter ones.
