Before you optimise your emails…
make sure you understand them.
Email Essentials is your crash course in how to do email properly.
Not just best practices. Not just “how to write a subject line.”
This is foundational stuff that makes everything else actually work.
Here’s what we cover:
📌 → The fundamentals
→ 5 types of email (and when to send them)
→ The anatomy of a high-performing email
→ The WIIFM test every email should pass
🔥 → How to win more opens + clicks
→ Subject line & preview text stack
→ The 60/40 rule
→ Inverted pyramid layout
→ How to structure emails for scannability and flow
🧪 → Build trust and test everything
→ Why image-heavy emails don’t land
→ Mobile-first formatting
→ Emotions = clicks
→ Condense, rewrite, test again
This is the course I wish every founder would start with.
Because when you master the basics, the hacks actually work.
It’s all inside GrowthKit.
