MailNinja lost a chunk of its revenue overnight when COVID hit.
Campaign work dried up.
So I did what most founders avoid…
I productised everything in sight.
→ Turned my services into flat-fee packages
→ Swapped bespoke for standardised
→ Moved from client chaos to controlled systems
Within months, I launched training, coaching, and eventually… GrowthKit.
And here’s what I realised:
🚫 Productising doesn’t mean less value
✅ It means more clarity for your buyer
🔥 It means building once and selling 100x
Most agency owners stay stuck because they won’t let go of their custom service mindset.
I was one of them.
But once I made the shift, I scaled fast — and finally got my time back.
Inside GrowthKit, I show you how to do this too.
There’s an entire course called The ‘SCALE’ Setup Plan that walks you through the exact steps I used.
If you’re tired of repeating yourself, quoting custom work, or relying on feast-and-famine sales cycles…
It’s time to productise.
Took me 15 years to figure it out.
Don’t wait that long.
