Why aren’t more B2B founders using cold email to grow their email list?
Because they think cold email is only for selling.
Wrong move.
Here’s a simple system I use to grow my list with cold email — without sounding spammy.
→ Step 1: Create an irresistible lead magnet
Think checklist, template, or mini-guide.
Something your ideal customer would actually trade their email for.
→ Step 2: Define your 10x customer
Who are they? Where do they hang out? What do they struggle with?
Use the Hyperniche Matrix to lock this in.
→ Step 3: Use ListKit or Apollo to get targeted contacts
Clean the data with Clearout or Truelist (no excuses here)
→ Step 4: Craft a simple, non-salesy cold email
Keep it under 100 words.
Make it helpful, human, and high-value.
Example:
Hey {first name},
Saw you’re doing {X} – I made a free {template/tool} that helps with {Y}.
Happy to share it if you’re interested – no sales pitch, promise.
→ Step 5: Send it using Smartlead
Warm up your inbox.
Send 50-100/day.
Rinse and repeat.
→ Step 6: Add them to your welcome sequence
Send a warm, helpful sequence using Kit – my go-to email tool.
Turn that cold lead into a loyal subscriber.
This works.
It’s how I got my first 1,000 newsletter subs.
No ads. No fluff. Just systems.
