A lesson I wish I knew in 2005

A lesson I wish I knew in 2005:

Don’t sell your time.
Sell your system.

When I started MailNinja, I was selling custom work. Every client project was different. No repeatability, no scalability… just chaos in a clever disguise.

Fast forward to 2020 — I productised everything:
→ Email packages instead of custom quotes
→ Templates + SOPs instead of starting from scratch
→ A playbook my team could follow blindfolded (not recommended)

This shift changed everything.

I now teach this inside GrowthKit — showing founders how to turn their chaotic services into scalable, productised offers.

Tired of being stuck on the client hamster wheel?

Systemise. Productise. Grow.

© GrowthKit, Doug Dennison and MailNinja 2005-2025 – All Rights Reserved

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