Go narrow

Back in 2012, I rebranded my agency from Kudos to MailNinja.

Everyone thought I was mad.

Why niche down to just email?
Why not offer everything like everyone else?

Because specialists get hired.
Generalists get ignored.

That one move led to:
→ Becoming Mailchimp’s #1 global partner
→ Working with over 7,500 brands
→ Acquiring and scaling Chimp Essentials
→ Building GrowthKit for founders

Inside GrowthKit, I teach a simple framework for this:
→ Nail your niche
→ Own one platform
→ Build repeatable systems around it

If you’re feeling stuck, maybe it’s time to go narrower not wider.

© GrowthKit, Doug Dennison and MailNinja 2005-2025 – All Rights Reserved

MailNinja ® is a registered trademark

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