Most people overthink their newsletter.
They try to be clever. Or different. Or original.
I tried all that. Got nowhere.
What actually worked?
→ Pick one theme
→ Use the same structure every week
→ Focus on helping, not impressing
My current newsletter template (from 2X Emails):
→ Hook: 1 line that makes them nod
→ Story: something that happened (to me or a client)
→ Lesson: what they can do with it
→ CTA: one clear ask — reply, share, click, whatever
I’ve used this exact structure for years — it builds trust, drives replies, and sells without being salesy.
inside GrowthKit, you can literally copy and paste this and make it your own.
consistency beats creativity — especially when no one’s reading (yet).
