In 2019, I bought my first Range Rover.
Big moment.
Felt like proof my agency was finally working.
Then in 2021, I “downgraded” to a Tesla.
It was faster, quieter, cleaner…
But it wasn’t me.
Espec now with Elon!
So in 2023, I went back.
Back to the Range Rover.
Back to what I actually wanted—not what I thought I should want.
🧠 Business is like that too.
You’ll get distracted by trends.
You’ll try what’s “better.”
But the goal isn’t efficiency—it’s alignment.
The Range Rover reminds me why I do this:
→ Freedom
→ Independence
→ Ownership
Don’t build a business that looks good online.
Build one that feels right offline.
