Chimp Essentials

📅 Back in 2021, I bought a course.
Not to learn—
But to grow it.

It was Chimp Essentials, built by Paul Jarvis.
7,000+ students.
Solid content.
But it hadn’t been updated in years.

Most people saw a dead asset.
I saw distribution.

Here’s what I did:

🛠️ → Step 1: Rebuilt the course from the ground up
I added new lessons, updated every module, and made it reflect how real email marketing works in 2021.

📣 → Step 2: Relaunched to the existing audience
Paul had already built trust.
I didn’t need a funnel.
I needed to deliver value that earned the right to sell again.

💸 → Step 3: Layered in community + coaching
I added bonus content, live sessions, and support.
That turned one-time buyers into fans—and repeat customers.

Within 12 months, the course was doing $60k MRR.

And here’s the kicker:

I didn’t start from scratch.
I started where someone else stopped.

💡 Lesson?
There’s opportunity in what others walk away from.
You don’t always have to build the product—sometimes you just have to believe in it enough to revive it.