Your “from” line matters more than your subject line. Yep, you heard that right. Ann Handley from Marketing Profs nailed it with this one.
It’s not about deliverability or spam filters—it’s about your ‘sender rep’.
Think of it like this:
- Your personal brand has CURRENCY
- The exchange rate? TRUST
The more trust you build, the more people will open your emails—no fancy subject lines or clickbait needed. 🚀
In the early days, sure, you might rely on hooks to get opens. But long-term? It’s all about delivering value, consistently.
You know how it goes. You’ve got those emails in your inbox you *always* open, no matter what.
Why?
Cos you trust the sender.
That’s the goal.
So, how do you get there?
- Be consistent
- Provide value
- Build trust over time
It’s the long game, not a quick fix.
But hey, it’s worth it.
