Let’s clear this up, cos it’s a biggie. 🎯
A rented audience is like LinkedIn, X, or Facebook. You’ve got followers, but they’re not yours. LinkedIn could shut your account tomorrow, and poof – your audience is gone. Happens more than you’d think.
An owned audience is your newsletter or community. You control it. No one can take it away. That’s why I focus on driving people to my newsletter and this community.
Think of it like this:
- LinkedIn and YouTube are my discovery platforms – the top of the funnel.
- My newsletter and community are where the magic happens. I own them, so I’m in control.
Quick tips:
- Use LinkedIn, X, or wherever to *drive traffic* to something you own.
- Stick a big ol’ call-to-action in your LinkedIn banner (like “Visit my website” or “Subscribe to my newsletter”).
- Use your posts to nudge people toward your owned platforms.
Don’t put all your eggs in someone else’s basket. Build your own. 🛠️
Cos here’s the thing: if LinkedIn kicks you off, you’ve still got a business. If you don’t own your audience? Game over.
So, rented audiences = great for discovery.
Owned audiences = where the real value is.
