LinkedIn’s a goldmine for growing your email list—especially in B2B. Here’s how to tweak your profile and posts to turn connections into subscribers.
- Banner & bio: Mine screams “Subscribe to my newsletter” with a clear CTA and link. No subtlety here.
- Featured section: I’ve pinned my newsletter signup alongside other key links. Dead simple, but most people miss it.
- Tease your emails: Like Noah Kagan, I hint at upcoming content (“Full story in tomorrow’s newsletter—sign up now”). FOMO works.
- Every. Single. Post.: Add a signup CTA at the bottom. Mike does this religiously—no post goes live without driving to his list.
The trick? Use every inch of LinkedIn—profile and posts—to funnel people to your email list. No sleaze, just smart leverage.
