By using a double opt-in you’ll lose 20%-40% of subscribers.
Yes, those numbers are accurate.
20%-40% of subscribers will never confirm their email – and they’ll likely never hear from you again.
Most of those subscribers wanted your newsletter but they forgot, got busy, or your email got lost in a folder.
It’s best to send emails to everyone and remove subscribers who don’t engage after 30-60 days.
You can also use email validation tools to prevent bots from getting on your list.
Here’s a video showing you how I approach this:
